Case Study

Client

A large financial institution managing a broad portfolio of strategic and operational change initiatives.

Context

The company had an established Project Management Office responsible for supporting project delivery, applying governance standards, consolidating reporting, and ensuring adherence to project management processes. While the PMO was seen as reliable and disciplined, its role was largely operational and control-oriented.

As the organization faced increasing pressure to prioritise investments more effectively, accelerate strategic change, and demonstrate stronger business impact from its initiatives, senior leadership concluded that the PMO needed to evolve. The ambition was to transform it from a traditional support and control function into a Value Management Office capable of contributing more directly to strategic decision-making, prioritisation, and value realisation.

The transformation began with the PMO team of 22 people and was later extended to a broader population of approximately 120 project managers across the organisation.

Challenge

The organisation wanted to fundamentally reposition the PMO’s role in the organization.

The challenge was not limited to structure or process redesign. It required a broader transformation of how the PMO and project managers understood their mission. Historically, success had been associated with governance discipline, reporting quality, compliance with methodology, and project oversight. Going forward, the organization expected a much stronger focus on:

  • value creation and value realization
  • alignment between projects and strategy
  • prioritization of initiatives based on business impact
  • stronger business partnering with senior stakeholders
  • better visibility on expected versus realized benefits

This required changes in operating model, governance, capabilities, ways of working, and mindset.

Objectives

  • redefine the PMO’s mission around value management rather than only project control
  • strengthen the PMO’s contribution to strategic planning and portfolio decisions
  • improve the connection between initiatives, business priorities, and expected benefits
  • equip the PMO team and project managers with a more outcome-oriented mindset
  • introduce processes and governance mechanisms that support value-based decision-making
  • create a consistent understanding of value management across the project community

Approach

The engagement started as a series of workshops and evolved into a broader transformation program.

1. Initial Workshops and Diagnostic

The first phase focused on understanding the current state and building alignment around the desired future model.

A set of facilitated workshops with the PMO team and key stakeholders was used to assess:

  • how the PMO was currently perceived
  • where it added value and where it was seen mainly as a control function
  • what the organization expected from a future Value Management Office
  • what capabilities, responsibilities, and interfaces would need to change

These workshops helped create a shared understanding that the transformation was not simply about improving PMO efficiency, but about redefining its contribution to the business.

2. PMO Transformation Design

Based on the diagnostic work, the next phase focused on shaping the future operating model of the PMO.

Key deliverables included:

  • a new organisational structure aligned with the future mission of the PMO
  • new processes to support prioritisation, benefits tracking, and value-oriented governance
  • a clearer definition of roles and responsibilities across the PMO and wider project community
  • a reframed PMO mandate emphasising strategic contribution, decision support, and value realisation

The new org chart reflected a shift away from a purely administrative support model toward a structure better aligned with portfolio visibility, business partnering, and value management responsibilities.

3. Mindset Shift and Capability Building

A critical dimension of the work involved helping the PMO team adopt a new mindset.

Through targeted workshops and working sessions, the 22-person PMO team was supported in moving:

  • from process enforcement to business enablement
  • from project monitoring to value-focused challenge and support
  • from reporting activity to facilitating better decisions
  • from methodology ownership to strategic contribution

This stage was essential because sustainable transformation required more than new structures and processes. It depended on people seeing their role differently and behaving differently in interactions with sponsors, project leaders, and leadership teams.

4. Scaling to the Wider Project Management Community

Once the new direction had been established within the PMO, the initiative was extended to approximately 120 project managers.

The objective was to ensure that value management was not confined to the PMO but became part of how projects were initiated, governed, and delivered across the organisation.

This broader rollout focused on:

  • strengthening understanding of value, outcomes, and benefits realisation
  • improving the link between project delivery and strategic intent
  • clarifying expectations for project managers in a value-oriented environment
  • embedding more consistent language and practices across the project population

Deliverables

The transformation program produced three major categories of deliverables:

New Org Chart

A redesigned PMO structure that better reflected the future role of the function and supported a stronger strategic and value-oriented contribution.

The new organizational structure was designed to reflect the PMO’s expanded mission and to move it closer to strategic decision-making. Concretely, this involved clarifying roles and accountabilities within the PMO, redefining reporting lines, and separating purely administrative coordination tasks from higher-value responsibilities such as portfolio insight, benefits follow-up, and business partnering. Specific roles were repositioned to focus more on portfolio transparency, challenge of project assumptions, and support to prioritization decisions. The revised org chart also created clearer interfaces between the PMO, project sponsors, and senior leadership, ensuring that the function was no longer seen only as a support layer for project administration, but as an active contributor to investment and change governance.

New Processes

Updated ways of working and governance processes to improve:

  • initiative prioritisation
  • decision support
  • value and benefits tracking
  • portfolio visibility
  • alignment between projects and business objectives

This included redesigning governance routines so that discussions focused not only on schedule, budget, and status, but also on expected business outcomes, benefits, dependencies, and strategic relevance.

Prioritisation criteria were reviewed and strengthened to support more informed decisions on where to invest time, money, and management attention. Benefits tracking was formalized through clearer ownership, more explicit success measures, and regular follow-up points during the project lifecycle.

In parallel, some existing reporting activities were simplified or removed to reduce low-value administrative effort and make room for more meaningful analysis and decision support.

New Mindset

A structured effort to help both the PMO team and the broader project management community shift from a delivery-and-control mindset to a value-and-outcomes mindset.

Shifting the mindset of the PMO team and the wider project management community was a central part of the transformation. This was achieved through facilitated workshops, reflection sessions, and practical working discussions that challenged long-standing assumptions about the role of project management. Participants were encouraged to move from a mindset of compliance and delivery control toward one of strategic contribution, business impact, and value realisation.

The actions included working on real portfolio examples, reframing project success in terms of outcomes rather than only outputs, discussing how to challenge low-value initiatives, and helping teams ask better questions about why projects were being launched and how value would be measured.

This helped people gradually reposition themselves from process enforcers and delivery coordinators to partners who could actively support better business decisions.

Results

The program delivered a meaningful shift in how the PMO was positioned and how project management was understood across the organisation.

  • 100% of the 22-person PMO team transitioned to the new operating model and role framework
  • the transformation approach was successfully extended to around 120 project managers across the organisation
  • portfolio governance discussions became more business-focused, with significantly greater attention to expected outcomes, benefits, and prioritisation criteria
  • decision-making clarity improved through the introduction of more structured value-based processes and responsibilities
  • leadership reported improved visibility on which initiatives were expected to create the most value
  • the PMO gained stronger recognition as a strategic partner rather than only a reporting and control function

Within the first 9 to 12 months, the organisation also observed several operational improvements that were considered strong indicators of progress:

  • an estimated 25% reduction in low-value reporting and administrative effort within the PMO
  • approximately 30% improvement in clarity of prioritisation decisions for strategic initiatives
  • a noticeable increase in senior stakeholder engagement in portfolio and value discussions
  • improved consistency in how benefits, strategic alignment, and project contribution were discussed across the organisation

While the transformation was still part of a longer-term journey, the company had clearly moved beyond a traditional PMO model and established the foundation for a more mature Value Management Office.

Business Impact

The main impact of the program was a shift in organisational focus:

from asking
“Are projects being followed up correctly?”

to asking
“Are we investing in the right initiatives, and are they creating the value we expect?”

This change helped the organisation strengthen the connection between project execution and business strategy, while also enhancing the contribution of the PMO and project managers to broader organisational performance.

Conclusion

The evolution of the PMO was not simply a structural adjustment. It was a strategic transformation.

What began as a series of workshops became a broader program that redefined the PMO’s role, introduced a new organizational structure, established new processes, and fostered a new mindset across both the PMO team and the wider project management community.

By starting with the 22-person PMO team and extending the transformation to 120 project managers, the company took a significant step toward building a Value Management Office capable of supporting better decisions, stronger alignment, and greater business impact.

© ROLF